People said Sora 2 and the Sora app would kill
Adobe
Creative software · NASDAQ: ADBE
Why people said itSora 2 made realistic video from a short text prompt, so analysts asked whether people would still need Adobe's more complex video tools.
Still fineRecord revenue, up 13%September 2026
What was claimed ·
Sora 2 consolidates quality, controllability, audio, and distribution - four core dimensions Adobe depends upon for survival.Tiger Brokers (Stock News)
Sora 2 was described as a threat to Adobe's creative software business.
Who else said it
- Adobe's Competitive Moat Under Threat from Sora 2 · Tiger Brokers (Stock News) · Secondary source
- Why Sora Will Struggle Disrupting Adobe’s (ADBE) Creative Moat · TipRanks · Secondary source
What happened
Adobe is still trading and growing. For its third quarter of fiscal 2026 (reported 10 September 2026) it reported record revenue of $6.76 billion, up 13% year on year, and raised its full-year targets.
Adobe reported record Q3 FY2026 revenue of $6.76 billion, 13% higher year on year (12% in constant currency).
- Adobe Reports Record Q3 Results (Form 8-K, Exhibit 99.1) · Adobe Inc. (SEC filing) · Primary source
The verdict describes what happened to the product. It does not claim the AI release caused it. Last checked 11 November 2026. How verdicts are decided.